Juan Muga is the third generation of the family behind Bodegas Muga in Rioja, Spain. Alongside his brothers Eduardo and Manu, he handles the sales and marketing management of the winery. His grandfather, Isaac Muga Martínez, founded Bodegas Muga in 1932 in the famous Rioja railway station town of Haro. Today the family produces wines from 250ha of La Rioja Alta, including red, white and rosé wines.