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There are many ways to associate your company and your wines with decanter.com, from a hot offers on the homepage to a sponsorship of a specific page. Below are some examples of options available to you.
How can it benefit my company?
Decanter is a well-known and trusted name, which for many years have connected readerswith their advertisers. The same is true of our websites – our visitors relate to the products advertised online and are not afraid to purchase on the internet.
The following information explains how you can enhance your presence within the website, generate additional enquires, promote your company’s corporate image and drive traffic to your homepage.
We are flexible and we can even run online advertising as part of a magazine deal. If you would like any further information on decanter.com and the online opportunities we offer, please call:
Lucy McArthur – Tel: 020 7610 3929 or email: lucy_mcarthur@decanter.com
Advertising methods:
Summary of the advertising rate card
In a nutshell, the Shopping Mall is an area of the website where visitors can access a host of goods and services online to purchase. From retailers to accessories and gifts, the user clicks on your name or logo and is immediately connected through to your website where they can order goods and pay the company directly.
£90 per month
Special offer of £1,000 for a year
Please contact Lucy McArthur for more information.
They are excellent for building your brand, driving traffic to your site, and particularly effective when used in conjunction with a marketing programme.
They are very cost-effective ad tool that can be targeted towards any specific areas of decanter.com.
Please contact Catherine Woods for more information.
Microsites are bespoke corporate mini-sites that can range from the elegantly simple to the truly dramatic.
They are linked to a banner or button.
It is suggested that campaigns are either booked for 3/6/12 months. Any campaign booked for 6 months will receive a 10% discount and all campaigns booked for 12 months will receive 20% off list price. Any options can be discussed with our advertising team.
Contact Lucy McArthur for more information.
Banners are the standard currency of Internet advertising. They are excellent for building your brand, driving traffic to your site, and particularly effective when used in conjunction with a marketing programme.
There are two ways of ordering banners on decanter.com:
Premier positions
The most popular and prestigious pages on decanter.com are premier positions, equivalent to the outside back or inside front covers of the magazine. These include the homepages and recommendations pages.
Per Thousand
The alternative is to purchase banners on the basis of how many thousand times a month you want the advert to be seen. This offers extremely accountable advertising, with companies able to ascertain exactly how hard their money is working for them.
Contact Lucy McArthur for more information.
After standard banners and expandable banners, Popups are a very popular advertising format. A window or image is launched when the user first logs on to decanter.com. To remove them the user has to physically close them.
They are perceived to be intrusive, however, this is the main reason why so many companies use them, as the user has no choice in being exposed to the advertiser’s message.
Popups are sold in the same way as banners.
Contact Lucy McArthur for more information.
Every two weeks decanter.com sends out 9,000 email newsletters to our dedicated users. Sponsorship of the newsletter consists of a banner at the top and/or a prominently placed 100-word box including images and links to the sponsor’s website.
Please ask for the latest figures.
Contact Lucy McArthur for more information.
decanter.com is editorially very closely linked to the Decanter magazine and as a general rule, much of what is published in Decanter can be found on the website, either in the archives or recommendations sections. But, with the with the added benefit that we are able to update our content on a daily basis, decanter.com sometimes leads the way. The Bordeaux en primeur pages and the daily news are examples of this and, equally, this allows us to be a lot more responsive to our customers needs.
Not only does this allow you to plan your schedule for the up-coming year off-line but now also online.
So what does this mean for you the advertiser?
Any press release or new product ranges that you want to release to decanter.com customers you can now achieve in a matter of a day or so. decanter.com is very happy to look at ways to incorporate this with the rest of our content.
Ever wanted to have editorial in the magazine, but have been unable to afford or accomplish it?
At decanter.com you will find this less of an obstacle to overcome, at decanter.com all your press releases are always welcome. The best and the most effective way to do this would be to run this in conjunction with an advertising campaign supporting the editorial.
Contact Lucy McArthur for more information.
Sponsorship is a great tool for a company to closely associate themselves with Decanter and is very popular with large corporations. Schurr, Riedel, Carr’s, Screwpull and Aqua Panna have used this to place themselves alongside the Decanter World Wine Awards, guaranteeing top-quality exposure.
Sponsorship can range from one page to one section.
Contact Lucy McArthur for more information.
If you have an idea of your own or would like us to come up with creative, we can produce a shopping list of innovative solutions.
Contact Lucy McArthur for more information.
Advertorials
from £2,500
Banner advertising
Run-of-site: £30 per 1000 page impressions
Targeted: £40 per 1000 page impressions
Shopping mall / classified
£90 per month*
Special offer of £1000 for 12 months
email newsletter
from £1000
Merchants hot offer sponsorship box
Promotion box in a prominent position on our homepage that will link directly to a merchants own website
From £1,500 for a months slot
Sponsorship
Tailor-made to meet client’s requirements
Editorially linked promotions, Competitions, Wine finder
Tailor-made to meet client’s requirements
To discuss further information and quotes please call Advertising Sales Executive
Lucy McArthur
lucy_mcarthur@decanter.com
Tel: 44 (0)20 7610 3929
Fax: 44 (0)20
Postal Address:
DECANTER Magazine
Broadway House
2-6 Fulham Broadway
London
SW6 1AA
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