It sounds too good to be true but Unique Wine Auctions is giving its members a chance do just that as it auctions off £100 of Gordon Ramsay restaurant vouchers and a bottle of 1994 Chateau Latour to the lowest unique bidder over the next 2 weeks.
In other recent auctions, bottles of Chateau Lafite 1985 and Chateau Petrus 1997 have sold 54p and 5p respectively, whilst a 3 bottle case of DRC Echezeaux 2004 was sold for just 26p. Last week saw the auction of bottles of Opus One 2005 and Ch. Duhart Milon 2005 bring in winning bids of 6p and 9p. So far many thousands of pounds worth of wine has been sold for a collective total of less than £15.00.
The auction process differs from conventional auctions in that the auction is blind and bidders pay per bid that they make, with the lowest unduplicated bid being declared the winner at the end of the auction, the winner walking away with an unbelievable bargain.
Though the reverse auction site has been holding regular auctions for bottles of fine wine each week since its inception in February of this year, this is the first time the website has branched out to offer something different. Andrew Cullimore, Unique Wine Auctions director commented ‘We want to offer more than just wine to our members and restaurant vouchers seemed like a logical next step, depending on its success we hope we will be able to offer more varied auctions in the future such as for exclusive tastings and wine dinners. We obviously will continue to offer the items that have made us popular with our members, such as first growth Bordeaux and Grand Cru Burgundy on a regular basis’.
Commenting on the high prices achieved at conventional auctions and the controversial release prices in the 2010 Bordeaux en primeur campaign, he said ‘I hope that our style of auction allows those who have been priced completely out of the fine wine market in recent years a chance of owning some of the world’s greatest wines for a fraction of the price. I also believe that it gives those that have been buying wine for investment a chance to try some of their purchases without having to think so much about the financial implications’
The auction for the £100 Gordon Ramsay restaurants voucher will run until 10.20pm, Friday 21st October and the auction for the bottle of Chateau Latour 1994 will run until 9pm, Thursday 28th October.
Click here to visit Unique Wine Auctions.
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