Wine Australia has announced the appointment of Lisa McGovern to the new role of regional director for UK, Ireland and Europe.
McGovern’s experience in the wine trade spans many years and includes marketing and development positions at Graham Beck Wines and Southcorp Wines.
Paul Henry, general manager of market development at Wine Australia said: ‘I am aware of how keenly anticipated this appointment has been, and while all candidates have been of a high and credible calibre, Lisa’s communication experience and original commercial thinking, marked her out as the individual who could best meet the challenges.
McGovern will start work at Australia House in London on 6 April.
Written by Suzannah Ramsdale