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Tuscany: a global contender

Wine Lister has produced its second in-depth regional study, this time on Tuscany – a many-faceted fine wine region that is fast-building its position on the global fine wine stage. We will be revealing some of the findings on the blog in the next few weeks, but the full 35-page report is available for subscribers on the Analysis page.


The study focuses on 50 top Tuscan wines, which we have compared below with 50 wines from Piedmont, Bordeaux, Burgundy, and California. Using the three categories that comprise an overall Wine Lister score – Quality, Brand, and Economics – we can put the region’s global positioning in context.

Although Tuscany comes fourth overall – just ahead of Piedmont – its Quality score is bettered only by Burgundy, scoring 883 points to Burgundy’s 917. Quality scores are derived from Wine Lister’s partner critics’ scores and a wine’s ageing potential, and Tuscany’s excellence in this category may be one explanation for its rising appeal.

Tuscany’s Brand score is the fourth best of the group, suggesting that after a handful of top brands such as the Super Tuscans, the rest of the top 50 do not confer the same level of prestige as wines in Bordeaux, Burgundy, or even California. Meanwhile, the region’s commercial clout is the weakest of the group, scoring one point less than Piedmont in the Economics category.

In upcoming posts, we will delve into the trade’s view on Tuscany’s foremost appellations and which are the wines to watch.

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